Business helps artisan cheesemakers reach interstate markets
The Benson family built their artisan cheese business around a premium farm-shop experience and have been forced to roll with the punches like never before.
Thankfully for Apostle Whey Cheese, they've tapped into new interstate markets, forging ahead with expansion plans and job creation.
“I don’t know what it says that we’re prepared to expand in this environment, but you just have to try and be positive and know that it will turn around,” owner Julian Benson said.
While the Cooriemungle farm shop remains open on weekdays, foot traffic is a fraction of what the Benson’s have come to expect from tourists along the Great Ocean Road, while many retailers who stock their goods face a similar situation.
“I was watching one of my favorite shows on the ABC, Landline, and this story came on about Cheese Therapy, a business focused on helping artisan cheesemakers impacted by the virtual shutdown of much of the food industry,” he said.